India, which has always been a hub of all things IT is now rapidly moving towards the mobile path, which is no surprise considering the rate of growth that it is witnessing the form of users. Owing to a multitude of reasons, like cheap costs, a variety of features and just plainly the amount of convenience that it offers, the people of India have become quite the crowd when it comes to smartphone as well as feature phones, the former leading the way with big players vying for top spot in the market, like Samsung, Xiaomi, and even Google if we talk about the recent times.
This has indeed also given birth to innumerable mobile app development companies that have started outsourcing their work mostly to the West and other parts of the World. This trend has seen a continuous rise due to some fundamental reasons. The fact that Indian service providers charge a lot less when it comes to developing mobile apps, as compared to their Western counterparts whose per hour rates can skyrocket up to 5 times that of what Indian mobile developers charge. And clients can get good quality work at this low price, which is why everyone from huge commercial entities to individuals with funds and a good idea are flocking to these developers in droves to get them to develop apps for them which can garner anything from hundreds of thousands of dollars to even millions in their native market or even globally.
But all this doesn't come without its differences. A lot of times mobile apps and designs have been accused of being too out there. Of being too cluttered and distracting as compared to the Western design values which focus a lot on minimalism, using a color palette that borders around neutral shades as compared to bold and bright colors used by designers in India. The point to be noted here is that design is a very subjective element, that is dependent on a variety of things. Speaking in terms of commercial agenda, when can say that Indian websites and mobile apps are adorned with bold, eye catching elements that are visually engrossing, because that is what is more attractive to the Indian eye.
If you created a minimalist themed design element for the Indian audience with neutral colors, it would probably be termed as boring and unattractive and you might even end up losing traffic over it, because people wouldn't come back to what you had to offer. Take this same scenario and flip it all the way and you can see why Indian mobile developers change their entire outlook when it comes to designing for Western audiences, that'd find many of these sites and apps overbearing for their likes. So, at the end it all comes down to keeping the design simple and package it in such a way that your target audience will like it. Something to keep in mind for those that are looking to cater to a wide rand of audiences that are spread across the World.